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Using Vividata

Tips and resources on using Vividata effectively.

Accessing Vividata

Note: You will need THIS username and password to log into Vividata. Use your UFV credentials (myUFV or employee login) to access this link.

 

Vividata login screen: use the Vividata email and password (not your myUFV or employee login)

When to Use Vividata

Use Vividata to find out:

  • what magazines and newspapers Canadians are reading, what products and services they’re buying, and what leisure activities they’re enjoying;
  • ages, income, and demographic characteristics of Canadian consumers; and
  • opinions of Canadian consumers on topics such as recycling, shopping, traveling, and dieting.
These are examples of the kinds of questions that Vividata can help you answer.

Purchases + Demographics
What energy drinks do female millennials drink most often?

Demographics + Activities
Which province has the most people who attend professional hockey games?

Opinions + Purchases
Are Canadian Geographic readers more likely to care about a car’s fuel efficiency than readers of Elle Canada?

Activities + Opinions
Are frequent gardeners likely to be open to trying new food products?

 

 

How to Use Vividata

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