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Using Vividata

Tips and resources on using Vividata effectively.

Overview of the Vividata Workspace

Vividata offers two views: Cross Table and Filtering View.

  • Cross Table is the default view, and the one we recommend.
  • Filtering View is pre-loaded with variables, which may or may not be the ones you're interested in.

Vividata Toggle IconToggles between the default view and full screen view.

Screenshot of Vividata Rows and Columns page, instructions and arrows are pointed at Cross Table and Filtering View links at the top of the page.

Vividata has 5 menus or tabs, each serving a different function in creating a Vividata table:

  • Rows and columns is the default; add rows and columns to your table and define how your table will be laid out.
  • Filters allows you to limit your results to a segment of the population.
  • Calculations provide additional information about the data in your table (e.g., benchmarks, correlation).
  • Settings allow you to determine how numbers are displayed (e.g., number of decimals).
  • Generate will display your data table.

Vividata Workspace: Tabs

These two functions help make designing tables more efficient:

  • Clear All removes all the variables in your rows and columns and lets you start over with a clean workspace.
  • Transpose switches the position of your questions and splits - data in rows move to columns, and the data in columns move to rows. It's important to note that it does not convert questions into splits, or splits into questions.

Vividata Workspace: Clear All and Transpose

This space is where you will place the variables you want to display in your table.

  • Questions will initially be placed as rows (but you can change this later using the "Transpose" button, if you wish).
  • Splits (or split variables) will initially be placed as columns.

More on Vividata variables

Vividata Workspace: Rows and Columns

Two options control the display of your split variables in the table:

  • Split settings allows you to display totals and subtotals. Here's an example of how totals appear in a table:
      Total Male Female
    Count % Count % Count %
    Public Transit - When Last Used Yesterday 3,748.0 12.1 2,105.1 13.7 1,642.9 10.5
  • Nest variable splits determines whether your splits are "nested" (one within another) or displayed side by side in your table. For example, if you want to know how many males and females within each generation use hair styling gel, you would nest Gender inside Age - Generation. (Gender would appear below Age - Generation in your list of splits). If you turn off nesting, they would display side by side, and that data would not be as useful. By default, nesting is turned on.

Vividata Workspace: Splits Options

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