LibGuides UFV: Marketing: Introduction

Introduction

This guide has been developed as a general introduction to resources in the field of Marketing. It is not a comprehensive listing of sources, but rather a starting point from which you can begin your research according to your information needs.

Top 5 Resources

Short on time? Just want to dive right in? Start here.

Business Source Complete (EBSCOHost) This link opens in a new window
American focus, but offers worldwide coverage; use the Regular Interface to find articles from trade journals, magazines, and newspapers about your company; search for the company name as Company Entity
Canadian Business & Current Affairs (CBCA) (ProQuest) This link opens in a new window
Articles are drawn from Canadian publications, but covers business around the world; search for company name as Company/Org, but can also search for product names
UFV Library Catalogue This link opens in a new window
Find books, videos and more in the UFV library.
Passport GMID (Global Market Information Database) This link opens in a new window
Contains a wealth of data on consumer habits, market segments, and markets for countries and regions around the world.

Marketing and sales techniques
From the government website.

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