In this section you want to describe the culture of the company and how it impacts the company’s ability to execute its strategy. Make sure you are including information provided by employees or third parties, as well as company statements, to provide a balanced perspective.
If you are searching in our databases or using your favourite search engine, here are some words and phrases to combine with the company name:
This should be your first stop when researching a company - it's a good source for:
Corporate information may be buried on the main web site - look for an "About Us" or "Company" or "Investors" link on the home page.
But remember: the main purpose of a company's web and annual report site is to promote itself, so "trust but verify" - all of the information on the company's achievements and performance can (and should be) be verified in external sources.
Third-party and employee reviews of a company can reveal much about a company's culture and leadership. The following sites provide reviews of companies that can help determine if a company is meeting its aspirational views of itself.
Newspapers can be a good source of information about a company or industry. Most newspapers have a business section that focuses on local business as well as business news in general. A good source of information for:
The following databases are good places to search for news, articles, reports, reviews and other sources related to a product, brand, company or industry.
