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Finding Company Profiles

How to find a profile of a company using different databases and web sites.

Finding Company Profiles using Passport GMID

About Company Profiles in this Database

About Passport GMID Company Profiles

Passport GMID has two types of company profiles: a local company report and a global company profile (for large, multinational companies). A full report will include the following sections (but keep in mind that not every report will be comprehensive):

Local Company Profile Global Company Profile
  • Strategic Direction
  • Key Facts
  • Company Background
  • Production
  • Competitive Positioning
  • Scope
  • Strategic Evaluation - key company facts, financial assessment, SWOT analysis, key strategic objectives and challenges
  • Competitive Positioning
  • Market Assessment
  • Category and Geographic Opportunities
  • Brand Strategy
  • Operations
  • Recommendations
Tips
  • Check the date on the profile - most reports are no more than a year old, but you'll want to update information in any report older than 3 months.

Finding a Company Profile

Step 1

Click on "Companies" in the menu bar, then type the company name in the search box. If the campany is included in the database, it will appear in a drop-down list of suggestions - click on the company name.

Screenshot of Passport page, Start Here arrow to companies tab then Search Here arrow to search box.

Step 2

The company landing page will appear.
  1. Under the Profiles heading you'll see a list of industries in which the company operates, as well as a list of profiles available for that industry (the Global Company Profile first, followed by available Local Company Profiles).
  2. Choose the profile you wish to review.

Screenshot of Passport site, Johnson & Johnson Inc Profile, Beauty and Personal Care is highlighted. A reminder to check the analysis documents is at the bottom.

Tips
  • Don't forget to look at the related Analysis documents on the landing page; these represent the most recent analysis reports that mention the company. Click on the "See all analysis" link to view all documents related to the company (including profiles).

APA Citation Format

Reference

In-Text Citation

Euromonitor International. (2023, September). Johnson & Johnson Inc in Beauty and Personal Care (World) [Global Company Profile]. Passport. http://www.euromonitor.com (Euromonitor International, 2023)

Notes

  • Provide the URL of the publisher's home page (in this case Euromonitor). Do not provide the direct URL to the report.
  • Use a hanging indent to format references.
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