Use these resources to research your company. But remember: "Trust but verify" - the main purpose of a company's web site is to promote itself; all of the information on the company's achievements and performance can (and should be) be verified in external sources. Also remember that a company is not going to openly reveal its marketing strategy to all its competitors. You need to read "between the lines" to find information about product trends and strategy.
Find recent, in-depth profiles of your company with these resources. But remember - not everything you need will be provided from a source; some of it you will need to pull together yourself or deduce from available information
All disciplines of business, including marketing, management, accounting, finance and economics. It is particularly useful for finding company profiles from MarketLine/Medtrack, as well as industry profiles, country reports, and market research reports.
Permitted Uses for this Database
Use these in addition to the annual reports to gather information about the financial health and welfare of your company.
Search these databases for information on marketing, products, current issues, strategic directions, and more.
All disciplines of business, including marketing, management, accounting, finance and economics. It is particularly useful for finding company profiles from MarketLine/Medtrack, as well as industry profiles, country reports, and market research reports.
Permitted Uses for this Database
Canadian Business & Current Affairs (CBCA) covers current events, business, science, the arts, education, and social sciences as produced in Canada.
Permitted Uses for this Database