LibGuides UFV: BUS 120, Essentials of Marketing: Industry Analyses

Industry Classification

North American Industry Classification System (NAICS) Canada 2022 Version 1.0
The North American Industry Classification System (NAICS) is a standard way of classifying and identifying industry. Industry codes can be used in almost every business database.
NAICS Code Search
Find NAICS codes using a keyword search.

Canadian Business Patterns
Canadian Business Patterns (from Statistics Canada) presents the count of establishments by number of employees, for various geographic levels including province, Census Metropolitan Area (CMA) and CD (Census Division). Type of business is available to the 6 digit NAICS code level. Canadian Business Patterns can be found in the ODESI database and from the DLI. To view the data from ODESI, you need to download the free Beyond 20/20 software.

Understand the industry context in which your company operates.

Research and Business Intelligence (Government of Canada)
Enormous website links to many sources of industry information; best for companies operating or based in Canada

Search these databases for information on marketing, products, current issues, strategic directions, and more.

Business Source Complete (EBSCOHost)
All disciplines of business, including marketing, management, accounting, finance and economics. It is particularly useful for finding company profiles from MarketLine/Medtrack, as well as industry profiles, country reports, and market research reports.
Passport GMID (Global Market Information Database)
Demographic, economic and marketing statistics for over 200 countries. Information includes market performance, market size, company and brand shares and profiles of leading companies and brands.
Canadian Business & Current Affairs (CBCA) (ProQuest)
Canadian Business & Current Affairs (CBCA) covers current events, business, science, the arts, education, and social sciences as produced in Canada.
Canadian Major Dailies (ProQuest)
Canadian Major Dailies provides access to full text of over 21 Canadian newspapers, including the Vancouver Sun and Globe & Mail. 2-day embargo on selected titles.
Regional Business News (EBSCOHost)
More than 80 regional business publications covering all metropolitan and rural areas within the United States.