A PESTEL analysis looks at the following elements or conditions in relation to your company:
Condition |
Primary Question |
|---|---|
| Political | How does the current political climate affect your company? |
| Economic | How does the current economic climate affect your company? |
| Social | What impacts do societal trends have on your company? |
| Technological | What impacts do technological changes have on your company? |
| Environmental | What impacts do environmental trends have on your company? |
| Legal | What impacts do legal trends have on your company? |
The pages on this guide provide questions and resources to help you answer these questions.
You won't find a ready-made PESTEL analysis in most of our databases; however, the following database includes PEST reports by country, which may be helpful in getting you started:
