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Completing a PESTEL Analysis

How to complete a PESTEL Analysis

PESTEL Analysis: Technological Conditions

What impacts do technological changes have on your company?

Questions

Questions to Guide You

What are the current technological trends? For example, how is Telus changing as telephone landlines become a thing of the past?

  • Is your company an industry leader or follower?
  • Are they using social media effectively?
  • Are they keeping up with technological change to maintain effective production rates, logistics, competitive edge?
  • Does the country have the appropriate infrastructure? Think about charging points for electric cars, hydrogen gas stations...
  • What is the government doing or thinking about doing that may create technological change? What is their spending on research and development?
  • If your company relies on a free, open Internet, what will it do if the Internet becomes regulated, policed, locked down?

Resources

Articles and Analysis

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