Completing a PESTEL Analysis

Questions to Guide You

Think about which political party is governing the country: 

• Has there been a recent election?
• How does the ruling party view trade, corporations and industry?
• Which other countries does the country have good trading relationships with and which ones do they not?
• Are foreign governments introducing measures that greatly affect your company's production (e.g., free trade agreements or lack thereof)?

Not all of the following issues will be relevant to your company but some of them will be:

• government regulations or deregulation;
• intellectual property (e.g., copyright, patents, trademarks);
• trade control;
• taxes;
• specific funding aimed at certain industries; and
• trading partners and relationships.

Government Web Sites

News Databases